Newspapers: With this web we will crush them like…urm sorry.

Steve Outing has been Grading Newspapers’ Website Progress and found them wanting.

Just about everyone — finally — is on board and working to address the big problem: How to transition a significant part of the newspaper business to online and new media while keeping enough money flowing in during the transition period to fund quality journalism, and prevent newspapers from entering a downward spiral. So how’s this going?

Not too good, according to Steve, especially on the vexed question of video.

A surfing trip that visits many newspaper websites will see video here and there, but most often not in quantities that will keep television news directors up at night. Perhaps it’s time for newspapers to start making radio and TV news operators nervous.

Hold on! I thought we were talking about “How to transition a significant part of the newspaper business to online and new media”.

They should be walking the walk and not just talking it, by offering online users a true multi-media experience.

Oh, sorry we are talking about a more effective use of the medium are we?

If via this strategy, a newspaper website becomes a place with a fairly even mix of words, audio and video — a site in the spirit of MSNBC.com which comes from broadcast roots — then perhaps that’s a more attractive form of media for the modern (read, younger) information consumer.

Ah, yes we are. Phew! For a moment there I was getting the impression that the industry needed to do more of this stuff because it was the most effective way of killing off the competition.

My mistake

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