How do traditional media brands survive and thrive in a wired world?
Ok, I don’t have an answer to that, but I know some people who might.
The next forum is 6.00pm (uk time) on Tuesday, February 6th,w with the title: “Media Mashups! HowTraditional Media Brands Survive and Thrive in a Wired World” .
The panel includes:
- Heather Hopkins, the Vice President for Research for the online market intelligence company, Hitwise.
- Alan Moore, co-founder and CEO of the engagement marketing firm SMLXL and co-author of the international bestseller Communities Dominate Brands: Business and Marketing Challenges for the 21st Century.
- Prof Jane Singer, the Johnston Press Chair of Digital Journalism at the University of Central Lancashire.
The session is chaired by Mark Tungate, a Paris-based journalist and author of Media Monoliths – How Great Media Brands Thrive and Survive.
You can post your questions and comments on this site, or you can view the live Webcast by logging in as a guest .
Online participants will be able to post questions to panellists in a chat room.
Here is a pdf version of the Forum invite: Jleaders forum invite