So, he Guardian goes even more white space with it’s new front page.
First impressions – looks good. So what’s new?
The wider pages allow us to feature more news and different, dramatic layouts as the news agenda changes throughout the day – we will not be wedded to the fixed story and picture positions of more conventional sites – and we want to offer users the best possible gateway into the full depth of our award-winning content.
But we will have to wait and see how those story pages shake out. As Mark Porter explains, there is a lot going on behind the scenes.
For a while, the new front page will be a facade concealing a busy building site, as work proceeds on an 18-month programme to redesign and rebuild every part of GU. But as the first page many of our visitors see, it makes sense that the homepage should be one of the first to reveal our new design approach.
And multimedia should only get stronger
The Guardian design philosophy values function first and aesthetics second, but you will also notice a fresh look, with new typography and a more varied colour palette. Along with the more dramatic use of still and moving images, these innovations aim to bring to the web experience a new expression of the design values we have established in our award-winning printed products.
More dramatic use of still and moving image – let’s hope so.