BBC Worldwide is creating “Digital Delivery”, a team of about 30 people who will be responsible for developing and launching a number of community-based, video-rich websites. The team is headed by BBC Worldwide managing director for magazines, Marcus Arthur.
What do I mean by comskunk? Skunk works set up with the express aim of producing commercial product rather than encouraging innovation. See projects red stripe or badger for similar efforts.
But I digress.
BBC Worldwide, the corporation’s commercial arm, has earmarked 15 areas for potential online launches, or re-launches of existing websites.
In the article Marcus Arthur comments on the teams focus.
“The team has been set up to prioritise and focus on a quicker time to market for websites related to programme output based around certain genres,” said Mr Arthur.
Looking at the performance of their magazines recently it may not be too difficult to guess at the areas they will pick on.
But is this an opportunity for the BBC to really explore the idea of community rather than simply genres? I hope so.
It would be great to see much more focus on the aggregation of content from across range of output rather than more gardening and motoring websites.