Does journalism need a fail whale?

I thought about the title of this post as I was reading around how the recent update to twitter has caused a flurry of posts outlining what it will mean for journalists.

Over at the Nieman Lab Megan Garber ponders what the new twitter might mean for networked journalism. She makes a good point about how this might be effected by “Twitterers, end-user innovation-style”.

But she ultimately concludes that:

The Twitter.com of today, as compared to the Twitter.com of yesterday, is much more about information that’s meaningful and contextual and impactful. Which is to say, it’s much more about journalism.

You could take a view that she means Twitter has now become more useful to journalism. But I have to ask how much journalism is ready to take advantage of what it has to offer.

In amongst the early comment I particularly liked Laura Olivers pondering on what the new features could offer:

I can also see clever journalists using the embedded feature to tease stories with video snippets and by giving their Twitter audience more content encourage those followers to visit a news site and engage there too

I love that idea. But how many newsrooms are ready to take advantage of it?

It’s easy to dismiss putting time in to getting your multimedia on twitter as a waste of time. Like the ipad, it’s easy to dismiss things like twitters new features as gadgets and technology that get in the way of proper journalism.

But experimenting with getting a video on to twitter is not about video on twitter. That’s the easy (now easier bit). It’s about exploring if you have the capacity to do video at all. Just like exploring delivery of content to the ipad is a way to experiment with html5. Hell, if nothing else it’s a convenient excuse to try.

If you don’t take the opportunity to experiment then you will find that you have less of a capacity to produce the content your audience will want and no ability to chase them as they migrate to platforms that do.

When they come to you, you may as well have the newsroom fail whale up: “Sorry we are over capacity”

Real capacity

Maybe we should be more honest about what we can and can’t do. Be more bullish about what we do well. Perhaps we should get over wanting to chase them everywhere (or corral them in one place behind a paywall).

Or maybe we should take advantage of the free, open and engaged platforms to see just what capacity we really have.

Original image: iwona_kellie on Flickr

Leave a Reply