Islands in the stream
That is what we are
No one in-between
How can we be wrong
Dolly Parton! Well, actually the BeeGees (well if we are being really pedantic Hemingway). What the hell is that about Andy!
Well, Mary Hammilton (a must follow @newsmary on twitter) highlighted a post by entrepreneur, writer and geek living imploring us to stop publishing webpages and start publishing streams:
Start moving your content management system towards a future where it outputs content to simple APIs, which are consumed by stream-based apps that are either HTML5 in the browser and/or native clients on mobile devices. Insert your advertising into those streams using the same formats and considerations that you use for your own content. Trust your readers to know how to scroll down and skim across a simple stream, since that’s what they’re already doing all day on the web. Give them the chance to customize those streams to include (or exclude!) just the content they want.
I found it a little bit of a mish-mash really. In principle, lots to agree with but the practice was less clear. It makes sense if you’re in to developing the ‘native clients’ but harder to quantify if your’e a content creator.
More interesting was the twitter discussion it generated between Mary and her Guardian colleague Jonathan Haynes (the equally essential @jonathanhaynes) which I hitched my wagon to. Haynes didn’t agree with the premise of the post and that generated an intersting discussion.
I’ve created a storyfy below but it got me thinking about some general points which are a little ‘devils advocate’:
What is this stream anyway – is it the capacity to filter or is the depth and breadth of content you have to filter. I would say it’s the latter. Facebook and Twitter are streams because of the sheer weight of numbers and diversity of users.
Why be the stream when you can be part of it – Part of what Anil posted about was making stuff available to use in streams. I can’t disagree with that but it strays in to the idea of feeding the content ecosystem that, in blunt terms, is often played as parasitic. For all the advocacy of allowing user control, the one thing news orgs are still loathed to do is move people outside the site. Is looking at new ways to recreate the stream experience within a site simply a way of admitting that you aren’t really part of the stream?
Are you confusing your consumption habits with your users – whilst the stream might be useful for information pros like journos is it really what consumers want for their news. The stream suits the rolling nature of journalism. Not in the broadcast sense, just in the sense of ‘whats new’. Do your audience consume like you do?
Are you removing the value proposition of a journalist? – by putting the control of the stream in the hands of the user are you doing yourself out of a job. I know what the reply to that will be: “No, because the content of the stream will be done by us and we will curate the stream”. Well in that sense it’s not a stream is it. It’s a list of what you already do. Where’s that serendipity or the compulsion to give people what they need (to live,thrive and survive) rather than what they want?
Confusing presentation with creation - That last point suggests a broader one. You can’t simply repackage content to simply ride the wave when your core business different. It’s like calling a column a blog – we hate that don’t we. So why call a slightly different way of presenting the chronology of content a stream?
That’s before we have even got to the resource issue. News orgs can’t handle the social media flow as it is.
So, Islands in the stream? Well, thinking about the points above, especially the first one, what’s wrong with being something different. What’s wrong with being a page is world of updates. What’s wrong with being a place where people can step out of the stream and stay a while to dry off and get a bit of orientation.