The long, long, long tail of digital revenue models

Just got home after ducking out of the Journalism Leaders forum which went under the title “Why isn’t more media translating into more money for mainstream media companies?”

The panelists where Chris Anderson of ‘The Long Tail’ fame, Anton Grutzmacher of Hitwise, Peter Kirwan of the Press Gazette’s Media Money and Rick Waghorn of www.myfootballwriter.com.

Anderson couldn’t stay for the whole discussion (he was live by phone) so he got the floor for the first part of the presentation. He had a few stones to lob in the water. “We don’t use the word media anymore” and the succinct advice for the MSM (should that be the MS?”) that we need to “find the market failure in the amatuer internet” to find the areas where we can flourish.

All the talk of market forces and free-conomics and changing models caused, as Mark Comerford noted on Twitter, a huge amount of wrinkled foreheads and worried looks amongst the totally male panel”. ( #ChrisAnderson will get you the discussion). But it also seemed to cause Anderson some consternation as well.

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