Old media must “pick up the clue phone”

“I think we’re at a very strange point of all these enormously powerful, old, rich institutions — the great brand names of the business — dying in front of our eyes. And they won’t pick up the clue phone,” Lydon told Wired News.

“They won’t understand the simplest rule, that your audience is your friend. Your audience is smart. Your audience is trying to help. Let them in to the conversation.”

wired news 

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