Digital Journal: Newsvine goes niche?

A remarkable bit of puff piece press releasary popped in to my mail box this morning for a new online news service, DigitalJournal.com .

In one of the most monumental projects ever created for the Internet, DigitalJournal.com has launched a never-before-seen user-powered news site, positioning the company to achieve success of MySpace and YouTube proportions.

Of course it will dear.
I’m not sure about the never-before-seen bit. It does look a hell of a lot like Newsvine to me.

DigitalJournal.com’s new User News site enables anyone to get paid to blog and post news as it happens, creating one of the most dynamic revenue-sharing communities on the Internet.

An interesting concept if they can get it work and Im sure it will attract the attention of the youtubes and googles of the world.

Since many people blog for fun, DigitalJournal.com’s User News section is designed to give back to the millions of bloggers on the Internet who actively search for updates, commentary and opinions on breaking news.

I know it’s a press release so it comes with its own in built pinch of salt but the interesting thing to me here, is the widespread use of journalism and news in the hype surrounding the site.

I have always held with the definition of news as something that is ‘current and of interest to your target audience”. Journalists are often more sniffy about it and as a result news tends to be the serious stuff that we wouldn’t find out about out of choice.

It’s obvious that Digital Journal falls in to my definition. It is clearly aimed at technology junkies – there is no other audience that would blog enough to keep a content hoover like digital journal going – and the ‘news’ appears reflects that.

In their important news filter a story about Microsoft offering Unix support beats the charging of a man over the California wild fires. Most journalists would say the unix story isn’t news. Before you know it Digital Journal would be one more fan to the perennial debate about the web killing news.

So I hope the breathless flacks will back off the changing the face of content and drop some of the journalism references – breaking news for example. Give Digital Journal a chance to breath on its own, without incurring the wrath of tetchy hacks.

Leave a Reply