Newspaper video: It’s not TV.

Paul Bradshaw picks up on more interest around the whole newspaper video thing and, like many of us with an interest in the area, is would love newspapers maye think smarter about video and ‘stop trying to make television’.

I can agree to some degree, but I think the issue is a bit more complicated than newspaper just copying TV. Again and again I get newspaper journos telling me that when they make the move to video their biggest concern is they don’t look unprofessional. They look across at their professional equivalent in broadcast and see that as a benchmark.

But I digress. One point in particular is worth picking out.

In commenting about a bit of telegraph video of London Fashion week he offers the following advice

My suggestion: either drop the headshots and run the interviews over catwalk shots; or combine video footage with a text report.

It’s the last bit that is key there – combine footage with a text report.

I commented earlier this week about trying to move beyond a singular output  to a more multimedia approach. But in some respects that’s a discussion that us multimedia blogger types can have about where this stuff is going. Praqctically multimedia can be as simple as mixing mediums on a ‘page’. It’s one of the unique selling point for online delivery and should be something that’s exciting to journos.

I have already mentioned my dislike of channelling video on newspaper sites – having a separate ‘video’ part of the site rather than combining it with the rest of your content. I know that is as much a function of the restrictive template systems as anything else.  But I would love to see more of the multiple-media on one page type story on UK paper websites.

Stuff like The Arizona Star story about the demolition of a local landmark – San Manuel smelter stacks toppled

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