Why video is a must for radio stations

If you think that it’s just TV and newspapers having the video discussion then think again. Mike Mullane’s post, at Multimedia meets radio, shows that the debate echoes across the industry – even in radio

Managing change is always a serious challenge and nowhere more so than in a radio newsroom. Journalists are a conservative lot: hidebound, inflexible, technophobes and whingers by nature.

Ouch. But fond as they are of corduroy and jumpers the radio lot are not too intractable as Mike notes. After a grudging acceptance of the web:

…the debate has moved on and the new mantra is that radio journalists don’t do video. Apparently, it’s one thing to encroach on the territory of print journalists by producing text for the website, but they draw the line at video.

That’s TV, they claim. Sadly, they still haven’t grasped multimedia and don’t understand convergence.

Join in if you know the words. Give the man some support.

He finishes the post:

Broadcasters have been forced to embrace the Internet and must now produce video if they want to survive and stay relevant. Young people in particular are turning their backs on radio and TV in favour of podcasts, or video sharing sites like YouTube.

BBC Five Live is rising to the challenge by providing images to accompany many of its sporting programmes. I have heard that they are turning Mark Kermode’s film reviews into video podcasts.

No doubt, some of my colleagues will accuse Radio Five Live of making “cheap television.” Pay no attention: for the most part, they are the same people who predicted no-one would ever read a news article online.

Amen.

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