Video Workload survey: German figures

German website DerWesten has picked up on my video survey results in a blog post comparing their times with my results.

Markus Huendgen blogged about results comparing them to a breakdown of their production times for a Halloween video they created*:

  1. Preparation (accreditation etc.) about 1h
  2. Map (food Essen after to Bottrop) approximately 1.5 h
  3. The presence on the ground (filming scenes look etc.) about 3h
  4. Return (Bottrop after to Essen) about 0.5 hThus, we have already arrived at 6 hours.
  5. After processing (materials processing, sift, cut) approximately 2h
  6. Creating the video formats (streaming, downloading) approximately 1 h
  7. Adjusting to the portal (upload, articles) about 0.5 h

Come bottom line approximately 9.5 h For three minutes of video.

*it’s a Google translation of the page

It’s a good vid (what those crazy kids will do for fun these days!) but even with improvements in the upload times, more efficiency in the editing and better setting up of contributors production times wouldn’t get much shorter.

So whilst Markus concedes that there may be benefits the reality is that this stuff takes time and takes Schweinegeld.

Roughly translated : Megabucks.

Note: Der Westen is a regional news portal by the Essen-based WAZ newspaper group. It’s a pretty impressive site with all kinds of web 2.0 goodness including geo-tagging of stories. It hasn’t been without friction though and Martin Stabe has nice post with more about Der Westen over at Press Gazette, laying out some of the issues.

5 Replies to “Video Workload survey: German figures”

  1. Hey Andy

    Looks like a great water mark survey you got going there.

    Nothing beats empirical data as Jakob Nielsen has proved in his useability tests.

    Are you writing the book?

    I was thinking of the the odd variable which might influence a VJ survey e.g. different territories and working habits, inherent practices and the nature of the programmes being produced.

    Something I’ve come across, and that is producing video online may be different from producing videojournalism, which in itself has pivotal production differences.

    Last year from attending the International Video Journalism Awards in Berlin, it was interesting to see different VJ genres at play.

    Futhermore, even within videojournalism in the UK there are wide disparities in production, in what I often refer to as Videojournalism made for TV, VJ for print and integrated Videojournalism, which is more Gonzo really.

    Each one affects the workflow and time, which is what Jean Yves from the World Editor’s Forum got a sense of in the couple of hours he spent with PA.

    In Norway last year, we filmed an exercise looking at how swift it would take to film & post an interview.

    The interview took 4 minutes and the ingest and edit about 10 mins.

    Often though on long format e.g. a Ferrari shoot, post production using After Effects and key framing adds considerably to the “neat” edit/production.

    The sort of survey you’ve got going and what Markus has produced will undoubtedly have wide interests.

    I’d hedge even more so for the idea of hyperlocal amongst newspapers and new Net-News broadbandcasters, where budgets and resources will matter a great great deal.

    Cheers mate:)

  2. I think that distinction between different types of journalism using video is a vital one. I think video journalism as practiced on the web is different from newspaper video or online video.

    Not that I think they are mutually exclusive or that one can’t learn from the other: a quick interview shot and edited in less than 15 mins would be a great target for anyone.

    But all these approaches are getting mashed-up in the worse way in a lot of places. People trying to do VJ in newspaper offices and newspaper people trying to tell VJ’s why what they are doing is wrong.

    I think the whole roles, responsibilities, style and approach thing needs unpicking a lot more before things move on.

    Still, thats why it’s kind of nice to be media independent – just tell great stories in the medium that works best.

    A book!! – have you seen the way I write ๐Ÿ™‚

  3. Hey Andy,
    I think you’re survey was right – about one hour of production per one minute of video. But, it seems like importing the video and compressing it adds a ton more time!

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