ITV defends vlogs

UKjournalism obviously irked ITV news when they questioned the approach that they had taken with their ‘behind the scenes’ vlogs

Three things stand out in this vlog piece. First, it’s just like a traditional piece of broadcast news, presenter driven, sets constructed and people artificially placed to interview. Second, if there is a war about, it seems a very jolly one – no blood and guts, not too much slumming it for the ITV boys.

Third, there seems to be millions of them out there, using a tonne of kit. Why not just send a reporter with a lightweight camera and a laptop?

Ian Rumsey, head of output for ITV News defends the approach:

These vlogs are far from traditional broadcast news. They’re rougher, edgier, sometimes more opinionated and don’t cover the same territory as our news pieces.

Following the theme Rumsey explains the presence of presenters:

Of course, they’re presenter driven – the whole idea is that they are not a report but a piece of behind-the-scenes filming that features the lives and conditions of our correspondents on location.

OK, it’s a bit self-indulgent but an ITV ‘from our own correspondent’ may just work. Especially if they are going for that behind the scenes with our correspondents feel.

Even so, whilst they are a little rougher round the edges – although it is hard to refute Paul Bradshaws ‘on a jolly’ feel – they are still broadcast. Why? Because they are just video in a box. Where is the multimedia. The pictures, the text. All the context that you could wrap round the video on a web page.

Even without the millions of the BBC there is lots more that could be done in the vein of the beeb’s from our own corespondent web site. Make it video as part of a rich behind the scenes site rather than extra ‘webisodes’ of the news.

One Reply to “ITV defends vlogs”

  1. I’m always frustrated by the lack of imagination that leads to broadcasters shovelling content onto the web as if it’s just another delivery platform.

    OK – it is a delivery platform but when I use the web I like to be able to interact with it in some way. I don’t want to use it like ‘telly’ – that’s why I have a TV. It’s no slilver screen either. I’m happy to watch ‘No Country For Old Men’ at the cinema without feeling like I need to do anything other than enjoy (or endure) the directors vision, the popcorn and the occassional shared gasps, groans and laughs of my fellow movie goers. I have a similar – but different experience when watching TV. Granted, there’s usually less popcorn and no gasps from the crowds who are not assembled in my living room but it’s a passive experience. The sound and pictures wash over me and I’m, largely happy to let them do so until I can reach the remote, change channels and let footage from another broadcaster wash over me.

    I simply wouldn’t accept this passive process online. My computer mediates an interactive experience where I do the navigating, make the decisions, hold simultaneous conversations on iChat (or MSN for the PC crowd). The experience is different. My expectations are differnt – maybe higher. The end result is richer.

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